Pushing the Limits of Integrated Marketing

Join us for a conference experience unlike the rest - the first-ever Canadian conference dedicated to integrated fundraising, marketing and campaigning for nonprofits and charities.

January 26, 2017 | Ottawa, Canada

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About Xlerate

We’re building the conference of our dreams! Xlerate is an experience carefully curated by nonprofit marketers, fundraisers and agency professionals who are committed to advancing integrated marketing for nonprofits and charities. Join us for a relaxed day with other nonprofit leaders, designed to inspire your creativity and promote conversation and learning.

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Speakers

We’ve designed an educational program that stretches your imagination, inspires you to lead, and gives you more than one tangible insight to effect change at your organization. These speakers are passionate and excited to share their experience and expertise with you!

Caroline Riseboro

Caroline Riseboro

President & CEO | Plan International Canada

A Plenary Conversation
Is the grass greener? Two Canadian leaders — one each from the nonprofit and for-profit industries — in a moderated discussion on trends, innovation, leadership and challenges.

Laurie Buske

Laurie Buske

Director of Resource Development | Cuso International

Tactical Track: Integrated Campaign - Deep Dive

Zach Zimmel

Zach Zimmel

Head of Digital Marketing | hjc


Data Track: Starting with Who

David Foy

David Foy

President | Agency 59 Response

Leadership Track: Synchronized Marketing - Blending Brand & Response in Perfect Harmony

Eric Rardin

Eric Rardin

VP of Business Development | Care2



Agenda

Xlerate features 4 session tracks – spend your time in one or float to many for a well-rounded integrated marketing educational experience.

Leadership
Leadership

Learn to buld and retain your integraed marketing team of the future.

Sponsored by: Sponsored by Yeeboo Digital
TACTICAL
Tactical

Dissect successful integrated campaigns and learn new trends in social and experiential marketing.

Sponsored by: Sponsored by Yeeboo Digital
DATA
data

Explore CRM as a key marketing function and geek out on the data the drives successful marketing campaigns.

Sponsored by: Sponsored by Environics
campaigning
campaigning

Understand what makes an integrated advocacy and fundraising campaign work so beautifully together.

Sponsored by: Sponsored by GoodWorks

Sponsors

Innovative partnerships bring value to the Xlerate experience. Thank you to our sponsors who were bold and imaginative enough to take a chance on a new idea. If you are interested in partnering with Xlerate, please contact us.